Driving customer acquisition for a challenger brand in a competitive market
Paid Media
SEO
65% increase in organic conversions
30% increase in orders
13% decrease in bounce rate
The market has become more competitive in the nbn internet and mobile industry since Mate launched to market 3 years ago. Staying relevant as a relatively new brand to market became the focus and communicating Mate’s USPs became the primary focus.
The Challenge.
Being in the tight and highly competitive industry of internet and mobile service provision in Australia, MATE needed an effective organic search and paid media strategy to make a name for themselves and combat the growing number of competitors popping up online. MATE turned to G Squared to help them with building a stronger online reputation and digital activity through an integrated strategy leveraging our SEO & paid media services.
The Integrated Solution.
By pushing strong on-page optimisation and a solid backlink acquisition strategy, G Squared and MATE were able to work together to target the core cluster of longtail keywords to rank for, producing instant results.
The immediate improvement in Google Search rankings resulted in a huge spike in website visitors. Keyword rankings on the first page of Google have increased by 143.9%. This has allowed MATE to be seen in search results 17.7% more often. Thanks to improvements in visibility, MATE’s organic website traffic grew, resulting in a boost in organic CVR of 10.1%. MATE continues to see outstanding results and has held its position as a strong competitor in their industry.
Leveraging multiple channels for the Mate brand across Google Ads, Social Ads (primarily Facebook), Programmatic Display, Native, and Spotify assisted us to raise brand awareness and online sales during this period. Reflecting on what worked previously for Mate we assessed viability and utilised an outlet close to the Mate team that they’re passionate about, their sporting team sponsorships. We began implementing ads with their ambassadors within them.
Our strategy is truly integrated, with a thorough understanding of the user journey across channels being established, allowing us to continually optimise spend and focus.
The Results.
There has been a 33% increase in sessions attributable to paid media, and an increase in orders of 30%, indicating quality of traffic has been maintained. Through organic search, we have seen a 10% increase in conversions which has come off the back of considerable improvements in search rankings across the board.
65% increase in organic conversions
30% increase in orders
13% decrease in bounce rate
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