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Giant Bicycles

Driving Giant Bicycles' digital success through a full-funnel strategy, emphasising Click & Collect to boost in-store purchases.

Paid Media

Mitsubishi Electric

Enhancing Mitsubishi Electric’s online presence and conversion metrics in a competitive market.

SEO

Brydens Lawyers

Brydens partnered with G Squared to improve their category visibility, and generate high-quality leads.

Paid Media

Ella Baché

Amplify sales intent and demand for Ella Bache ahead of competitive key promotional periods.

Paid Media

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Featured insights from our team.

SEO and Paid Search: How do SEO and PPC Work Together?

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising are both essential components of a successful digital marketing strategy. While SEO focuses on optimising your website to rank higher in organic search results, PPC involves paying for ads to appear at the top of search engine results pages. Integrating SEO and PPC can lead to a comprehensive strategy, maximising your online visibility and driving more traffic to your website.

31 October, 2024

Olivia Coster

5min read

What are Backlinks in SEO & Why Are They Important?

Backlinks, also known as inbound links or incoming links, are links from one website to another and are essential for SEO. They serve as endorsements, signalling to search engines like Google that your content is valuable and trustworthy. The quality, relevance, and source of these links significantly impact your search engine rankings and, consequently, your organic search engine traffic.

31 October, 2024

Olivia Coster

7min read