Web Consulting

Our team focuses on solving real business challenges through a considered experience, future-proofed technical stack and an overall roadmap to success. Read more below.

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We’d love to hear what you’re up to and how we can help.

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Our consulting services:

Research & Insights

Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

Technical platform discovery

Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

Feasibility studies

Analysing and providing recommendations on the viability of a particular product, project or opportunity.

Website audit

Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

Consulting for your web project can offer several benefits, including:

Expertise:

We bring a wealth of experience and specialised knowledge to the table, helping to ensure the success of a project.

Time saving:

We help speed up the development process by providing efficient and effective solutions, reducing the amount of time required for a project.

Improved project timeline:

With our experience and knowledge, we help improve the overall outcome of a web project by ensuring that it meets business goals and user needs.

Objectivity:

We provide an objective, outside perspective, helping to identify potential challenges or issues and offering solutions.

Cost savings:

We help minimise costs by identifying cost-effective solutions and streamlining processes.

Access to latest technologies:

We have access to the latest technologies and trends, enabling us to provide innovative solutions that can enhance a project’s functionality and user experience.

Our process, underpinned by technology​.

Data
Strategy
Delivery
Reporting

Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

Please use the form to get in touch, and a member of our Consulting team will respond.

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Featured insights from our team.

SEO and Paid Search: How do SEO and PPC Work Together?

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising are both essential components of a successful digital marketing strategy. While SEO focuses on optimising your website to rank higher in organic search results, PPC involves paying for ads to appear at the top of search engine results pages. Integrating SEO and PPC can lead to a comprehensive strategy, maximising your online visibility and driving more traffic to your website.

31 October, 2024
Olivia Coster
5min read