The Benefits of BVOD Advertising for Brands and Agencies

The media industry has significantly shifted in recent years, mainly in how consumers watch television. The rise of broadcast video-on-demand (BVOD) platforms has provided viewers access to high-quality content that was once exclusive to traditional linear TV. For brands and agencies, BVOD advertising offers a unique opportunity to reach a new and growing audience. This article will explore the benefits of BVOD advertising for brands and agencies and why it’s becoming essential to any advertising campaign.

What is BVOD?

BVOD (Broadcast Video on Demand) refers to streaming TV content, movies and other videos on digital platforms such as mobile devices, tablets and desktops. BVOD platforms are typically owned by broadcasters, allowing viewers to watch their favourite TV shows and movies on demand. These platforms also offer targeted advertising opportunities to brands and agencies, which allow them to reach a more engaged audience.

One of the main advantages of BVOD is its ability to offer highly targeted advertising to viewers. BVOD platforms collect user data, such as their viewing habits and preferences, enabling brands and agencies to create highly targeted advertising campaigns relevant to their target audience. This makes BVOD advertising more effective than traditional TV advertising, which often targets a broad audience with less precision.

Another advantage of BVOD advertising is its cost-effectiveness. BVOD platforms allow brands and agencies to run advertising campaigns at a fraction of the cost of traditional TV advertising. This is because BVOD platforms do not require the purchase of expensive airtime slots, and they allow for more flexible ad placement. As a result, brands and agencies can run highly targeted campaigns on BVOD platforms at a lower cost.

Examples of BVOD platforms include:

7Plus – Owned by Seven Network, 7Plus is a popular BVOD platform in Australia that offers a range of TV shows and movies from the Seven Network.

9Now – Owned by Nine Network, 9Now is a BVOD platform that offers a range of TV shows and movies from the Nine Network.

10 Play – Owned by Network Ten, 10 Play is a BVOD platform that offers a range of TV shows and movies from Network Ten.

SBS On Demand – Owned by SBS, SBS On Demand is a BVOD platform that offers a range of TV shows and movies from SBS.

BVOD platforms are becoming an increasingly popular choice for brands and agencies due to their ability to offer highly targeted advertising, cost-effectiveness and flexibility. With the growth of BVOD platforms, more brands and agencies are expected to adopt this advertising platform to reach their target audience and achieve their advertising goals.

Why is BVOD important?

Increased Viewership

The shift to BVOD platforms has resulted in a significant increase in viewership. According to a study by ThinkTV, BVOD platforms in Australia have grown by 27% in the past year, and it’s projected to continue its upward trajectory. BVOD advertising allows brands and agencies to reach a larger audience they may not have reached before. This is particularly important as more and more people are opting to stream their favourite TV shows and movies online. Moreover, BVOD advertising effectively reaches cord-cutters and those without access to traditional broadcasting, allowing brands and agencies to expand their audience reach.

Targeted Advertising

BVOD advertising allows brands and agencies to target specific demographics and interests. Through BVOD platforms, advertisers can leverage data to understand their target audience better and tailor their advertising campaigns to suit their needs. This results in more effective campaigns that resonate with their target audience. By targeting specific demographics, BVOD advertising increases the ROI of advertising campaigns.

Data Collection and Analysis

One of the significant benefits of BVOD advertising is the ability to collect and analyse user data and behaviour. Through BVOD platforms, brands and agencies can gain valuable insights into their target audience’s preferences, needs and behaviours. This data-driven approach allows brands and agencies to make informed decisions on future advertising campaigns, resulting in more effective advertising.

Increased Brand Awareness and Engagement

BVOD advertising provides brands and agencies with a unique opportunity to increase brand awareness and engagement. The rise of interactive and immersive advertising formats allows brands and agencies to create more engaging campaigns to encourage users to interact with their message. BVOD advertising provides a more engaging and interactive way to reach audiences, which results in higher engagement and, ultimately, increased brand awareness.

Cost-Effectiveness

Compared to traditional TV advertising, BVOD advertising is a more cost-effective option for brands and agencies. BVOD advertising allows brands and agencies to create targeted and trackable advertising campaigns, which provide better value for money. Traditional television advertising can be expensive, and it’s challenging to measure the impact of advertising campaigns. BVOD advertising, on the other hand, is a more cost-effective option that provides brands and agencies with a clear understanding of their advertising impact.

Combining BVOD Campaigns with Other Advertising Platforms

Combining BVOD campaigns with other advertising platforms like social media websites provides a more comprehensive advertising strategy. This approach allows brands and agencies to reach a broader audience, which results in better ROI. By combining BVOD campaigns with other advertising platforms, brands and agencies can create more effective campaigns that reach a larger audience.

What Makes BVOD Advertising So Effective?

BVOD (Broadcast Video on Demand) advertising has become an increasingly effective advertising platform for brands and agencies due to several key factors. Here are some reasons why BVOD advertising is so effective:

Targeted Advertising

BVOD platforms offer highly targeted advertising opportunities to brands and agencies. These platforms collect data from users, such as their viewing habits and preferences, enabling brands and agencies to create highly targeted advertising campaigns relevant to their target audience. This makes BVOD advertising more effective than traditional TV advertising, which often targets a broad audience with less precision.

Comprehensive Data Collection and Analysis

BVOD platforms provide brands and agencies with a wealth of data about their advertising campaigns, including the number of views, engagement rates and other metrics. This allows brands and agencies to analyse their advertising campaigns and make data-driven decisions to optimise their advertising strategy.

Increased Viewership

BVOD platforms have seen significant growth in recent years, with more viewers turning to these platforms to watch their favourite TV shows and movies. This increased viewership gives brands and agencies a unique opportunity to reach a new and growing audience.

Cost-Effectiveness

BVOD platforms allow brands and agencies to run advertising campaigns at a fraction of the cost of traditional TV advertising. This is because BVOD platforms do not require the purchase of expensive airtime slots, and they allow for more flexible ad placement. As a result, brands and agencies can run highly targeted campaigns on BVOD platforms at a lower cost.

High-Quality Content

BVOD platforms offer high-quality content that viewers want to watch. This makes BVOD advertising more engaging than traditional TV advertising, which often interrupts viewers with ads that are not relevant or interesting to them.

Flexibility

BVOD advertising is more flexible than traditional TV advertising. BVOD platforms allow brands and agencies to run advertising campaigns on various devices, including mobile devices, tablets, and desktops. This flexibility allows brands and agencies to reach their target audience wherever they are.

BVOD Advertising – The Future of Advertising?

BVOD advertising is quickly becoming one of the most effective advertising platforms for brands and agencies in the media industry. With its ability to offer highly targeted advertising, cost-effectiveness and flexibility, BVOD advertising is proving to be a game-changer in the advertising world.

BVOD platforms are owned by broadcasters and offer viewers the chance to watch their favourite TV shows and movies on demand. These platforms also offer targeted advertising opportunities to brands and agencies, which allows them to reach a more engaged audience. BVOD advertising is cost-effective and offers high-quality content viewers want to watch, making it more engaging than traditional TV advertising.

As more viewers turn to BVOD platforms to watch their favourite shows and movies, the future of advertising is shifting towards BVOD advertising. With its comprehensive data collection and analysis, increased viewership, and flexibility, BVOD advertising is poised to become the future of advertising in the media industry.

BVOD advertising provides brands and agencies a unique opportunity to reach a new and growing audience. With increased viewership, targeted advertising, comprehensive data collection and analysis, increased brand awareness and engagement, cost-effectiveness, and the ability to combine BVOD campaigns with other advertising platforms, BVOD advertising is becoming one of the most effective platforms available today. Brands and agencies need to recognise the benefits of BVOD advertising and include it in their advertising strategy to reach a larger audience and increase their advertising video impact.

To learn more about BVOD services and how we can help you, please don’t hesitate to get in touch with us today. We are always available and ready to assist you in any way we can.