5 Key Benefits of Content Writing for SEO

Content is king and numbers don’t lie. 

We don’t mean to bombard you with statements that have long been tossed around tirelessly in the marketing realm. But the truth is that quality content that’s effectively optimised for SEO can consistently drive results. In fact, a study says that 57% of marketing executives agree that content development is the most fruitful SEO strategy.

Content and SEO complement each other. If you want your website to rank high on search engine results pages (SERPs), you want to focus on crafting quality content and devising effective SEO strategies. You want your pages to be optimised for readers and search engines alike. In this article, we’ll discuss some key benefits of content writing for SEO. 

1. Drive traffic to your website.

When you provide informative, fully optimised content (complete with internal links, relevant keywords, etc.), you’re in a great position to gain visibility in Google search and therefore users will find your content more easily. Stick with it and people will stay longer and more regularly.

Quality content also generates backlinks, which leads more users to your website⁠—and which brings us to the next section…

2. Build brand authority and credibility.

Do you know of brands or websites that are constantly cited in different blog posts or news articles? That brand or website must have built a reputation for being an industry expert and has been consistently ranking high on SERPs.

When you create authoritative content, you’re also building credibility in the industry and encouraging trust from consumers. As a result, other pages are likely to link to your page (backlinks) and users would visit your website more often to find information they need.

3. Attract new audiences.

With increased traffic and improved reputation, you’ll attract new audiences. The fact that Google puts your page at the top of the rankings increases the likelihood of your brand getting noticed by people that aren’t familiar with your brand yet. Moreover, you can craft content to specifically target new audiences, providing relevant information and addressing their concerns.

4. Generate leads.

Website visitors are potential customers. Once on your page, they may decide to do business with your brand immediately or in the future. Sure, content writing focuses on attracting audiences with valuable information. But if you’re not writing with SEO in mind, you’re not thinking of the bigger picture—generating revenue, that is. 

Ultimately, you want to find new sources of leads to increase revenue. A couple of things you can do to make that possible is ensure you have strong calls-to-action and mobile-friendly share buttons to encourage readers to take action. 

5. Increase your conversion rate.

When your pages rank for relevant keywords, it shows your brand is an authority in your industry and therefore people are more likely to purchase your products or services. And it’s all because Google trusts your brand so much that it placed your content at the top of SERPs.

When someone types ‘gym equipment for sale’ in the search box in the hopes of finding manufacturers or dealers, the pages that appear prominently in the organic search results obviously have a higher chance of getting clicked. 

One report shows that the top three pages on Google search get 75.1% of all clicks. If you’re a manufacturer, you want your website to be one of those pages, and that’s possible with SEO content writing.

Going back to our example—with valuable information, and of course, actual top-quality gym equipment, the chances of getting that person’s business multiplies. Remember, you’re at the top of SERPs because your content offers the best value and answer to the query. 

According to a study, 47% of buyers read 3-5 pieces of content before engaging with a sales representative. If you can pique the interest of readers, the more likely they are to convert into paying customers. At G Squared, we understand the value of creating high-performing content for your business. Not only that; we have years of solid experience doing it and tracking results. If you’re looking to consult with us on all things SEO, don’t hesitate to reach out!