Thoughts by G Squared.
A collection of thoughts from the team at G Squared across digital strategy, web design, social marketing, and brand development.
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SEO and Paid Search: How do SEO and PPC Work Together?
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising are both essential components of a successful digital marketing strategy. While SEO focuses on optimising your website to rank higher in organic search results, PPC involves paying for ads to appear at the top of search engine results pages. Integrating SEO and PPC can lead to a comprehensive strategy, maximising your online visibility and driving more traffic to your website.
SEO for eCommerce Websites: Strategies & Best Practices
Implementing an effective eCommerce Search Engine Optimisation (SEO) strategy can significantly enhance your online store's visibility on search engines, driving organic traffic and boosting conversions.
What are Backlinks in SEO & Why Are They Important?
Backlinks, also known as inbound links or incoming links, are links from one website to another and are essential for SEO. They serve as endorsements, signalling to search engines like Google that your content is valuable and trustworthy. The quality, relevance, and source of these links significantly impact your search engine rankings and, consequently, your organic search engine traffic.
Meta Ads vs Facebook Boosted Posts: Which is Better?
Choosing between Meta Ads and boosted Facebook posts can significantly impact your marketing strategy. Both options have unique advantages and are designed to enhance your business's visibility and engagement on the platform. Understanding their differences is key to making an informed decision that aligns with your business goals.
How to Create an Enterprise Content Strategy
Driving growth for a business includes a number of varied strategies. One of which is enhancing its online presence—a progressively more important aspect of businesses given just how much the digital-first world has developed and dominated the market. Developing an effective enterprise content marketing strategy is one of the best ways to foster this growth.
What is Enterprise SEO? Everything You Need to Know About Optimising an Enterprise Website
Search engine optimisation (SEO) is an integral part of any marketing strategy. No matter the size of the company or its website (or, in some cases, websites), a solid SEO strategy can help get your content in front of the right audience.
How to Measure SEO ROI and Results
Understanding the success of search engine optimisation (SEO) efforts can be tricky for businesses. Return on investment (ROI) is a key measure that helps show how profitable your SEO investment is. Grasping and measuring SEO ROI not only reveals the efficacy of the strategies but also guides future investments to achieve tangible business growth.
SEO vs Google Ads: Which is Better for Your Business?
In the digital age, the battle for visibility on search engines is fierce. Understanding the nuances of SEO (search engine optimisation) and Google Ads (formerly Google AdWords) is crucial for any marketing strategy. SEO employs the power of organic search results to bring relevant, valuable traffic to your website, laying a foundation for a sustained online presence. Google Ads accelerates this process, using search ads and Google PPC (pay-per-click) ads to target relevant keywords and display your message on search results and relevant websites.
How to Choose an SEO Company for Your Business
In today's digital landscape, the visibility of your business online can make a significant difference in its success. But how do you make sure your business’s website is actually seen by your target audience? That’s where SEO comes in.
The Role of Schema Markup In Improving CTR
In today’s digital age, it’s essential to have a strong online presence. Search engine optimization (SEO) is crucial in driving traffic to your website. With millions of online websites, standing out in search engine results pages (SERPs) can be challenging. This is where Schema Markup comes in.
How the Psychology of Colour Theory Impacts CRO Marketing
Are you looking for ways to boost your digital marketing efforts and increase your site’s conversion rate? Look no further than the psychology of colour theory. Using colour in marketing can influence consumer behaviour, impact perception, and increase sales. Understanding the psychology of colour can help you create more effective conversion rate optimisation strategies, improving your website’s performance and increasing conversions.
International SEO: Why You Should Optimise Content for Locals
Are you running an online business with an international presence? Do you want to expand your reach and increase website traffic from different regions? If yes, then you need to focus on international SEO.
The Benefits of BVOD Advertising for Brands and Agencies
The media industry has significantly shifted in recent years, mainly in how consumers watch television. The rise of broadcast video-on-demand (BVOD) platforms has provided viewers access to high-quality content that was once exclusive to traditional linear TV. For brands and agencies, BVOD advertising offers a unique opportunity to reach a new and growing audience. This article will explore the benefits of BVOD advertising for brands and agencies and why it’s becoming essential to any advertising campaign.
How To Maximise Search Visibility Using A Local SEO Agency
When improving search engine visibility for a local business, local SEO services are the key to success. A local SEO strategy can help a business to rank higher on local search engine results pages (SERPs) and attract more customers from their target audience.
Tips for YouTube Advertising
YouTube advertising can be a great way to reach a large and engaged audience. With over 2 billion monthly active users, YouTube is the world’s second-largest search engine, making it an attractive platform for marketers to advertise. However, with so many other advertisers vying for attention, it’s crucial to ensure your YouTube advertising efforts are practical.